MASSIVE OVERHAUL - Project Redirection

Alright, massive meeting. identified some key weaknesses and holes in our project, ONCE AGAIN. Something wrong with our Collaborative Authorship idea, we thought it was something it’s not. Not appropriate for Tumblr. Have had to rethink what we’re actually going to SHOW/PRODUCE on our Tumblr space. Have DECIDED, THEMATIC of tumblr: Remix Culture - The Evolution of Media Objects - questions of creative ownership, creative output (so we can incorporate images, video and text if wanted to…instead of just limiting it to video)

The Parts that form our Research Project:

Synopsis: self explanatory, done last

Conceptual & Theoretical Framework:
- our rational on our project on Evolution
1) our particular take on evolution
2) Convergent Culture, digital media, mixed media - theory Jenkins & Wider
//Remix/Mashup JENKINS - Chpt 4 on Star Wars - appropriating media content, remixing it and creating new media objects from it. The using this space (tumblr) with all it’s inherent qualities; that support this kind of convergent culture media making.
//Tumblr the Platform as an explicit example of Convergence. It IS convergence - use JENKINS

Content: As in our actual Research Findings as in Evolution of the Social, Online. How did we get to Tumblr, What’s that all about.

Structure (form, style, etc): Our Produced Outcome, the Execution ie. our Creative Responsive.
THIS NEEDS WORK. What examples are there of Collaborative Authorship?
3 Characters - will be posting on the same Tumblr blog. Do we have 3 separate Tumblr blogs where all that char’s media objects/posts also reside?

Going back to basics: What’s Tumblr Good for?
- Creative Responses (images, prose, video)
- fragments
- abstraction
- showing your remixes

THEME OF OUR MEDIA OBJECTS (that we post to tumblr) - Evolution of Film & Video, the “Old & New”, refashioning the old.
eg. mashup old archival footage with new video, new techniques.

Production Approach/Plan:
- Who does what when, what needs to be done. division of labour etc. Planned form

List of References (primary and secondary sources)