The Project So Far...

1) Original Topic: The evolution of Narrative, giving old archival footage new life in an online space…trying to show the evolution process through remixing and video on Ezedia for users to use

2) Change in Topic:

Hurdle 1: Ezedia is now a defunct publishing tool - Company no longer developing it. - had some problems using ‘dead’ technology. Ezedia is still a v useful publishing tool for hypertextual quicktime objects, but it’s like the horror that is flash has taken over marketshare completely.

Solution: What can we use instead, that’s very now? Tumblr.

So we’re doing our project backwards, What is Tumblr good for? Where does it sit in the evolution of Online Communication?

We discovered that there’s a evolutionary trajectory to the way people are communicating and sharing online that’s lead by Technology & Human Behaviour.

The Evolution of Online Communication looks a bit like this, (trend-wise):

Websites =>

Blogs =>

Social Networks (Web 2.0 Platforms like Facebook, Myspace, Youtube, Flickr) =>

Micro-blogging (Also a Social Network/Web 2.0 platform, Twitter & Tumblr) (this is the new frontier so to speak)

So Micro-blogs are a hot new development, ie. evolution of the way people connect to each other, and rather than making a website that talks about the evolution of online communciation, why not use Tumblr itself.

..::OUTCOMES::..

EVOLUTION THEME: Two-Fold
1) The Evolution of the social, online - how people connect and communicate online (as above)// what behavior and technologies survive? Why? What has to adapt, tech or humans?
2) The Evolution of the Story. How does storytelling, ‘narrative’ had to adapt to the online environments, ESP THE INCREASINGLY FRAGMENTED online space, to still ‘tell a story’. does ‘storytelling’ have to change to survive in these spaces?

Production outcome:
** We’ll use Tumblr as platform for an experiment in Collaborative Multi-Linear Storytelling: Collaborative Authorship: 3 Authors, 1 Space, Fragmented Story Boxes, Dynamic & Evolving over time. We still need a unifiying theme evolution-wise.

Through this project given the research of mapping how people connect online, what technologies have emerged, what kind of human behaviour dictates what emerges and develops,..will allow us hopefully to even predict future trends in how we share and connect.

COVERGENCE CULTURE CONTEXT:

- Tumblr is alot like a ‘convergence platform’ (it brings in elements of Youtube, Flickr, Blogging) & also Users can be connected to like-minded people. (This is how we’re tackling the Convergence Culture theme)

- Because of these qualities, Tumblr can be many things, there are also things it doesnt do very well.

Tumblr isn’t perfect, in our research part we address it’s short comings. Perhaps we can predict what the next development in online communications will be as well.

- And he also mentions “Collaborative Authorship” when central author of franchise opens it participation from other artists to shape it in ways consistent with its overall coherence but allowing new theme to emerge or new elements to be introduced